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The 2026 NBA Playoffs delivered everything basketball fans could ask for: buzzer-beaters, unforgettable performances, heartbreak, and history.
The postseason culminated with the New York Knicks capturing their first NBA Championship since 1973, defeating the San Antonio Spurs in five games. Jalen Brunson cemented his legacy with a spectacular Finals performance, earning Finals MVP honors after averaging 32.6 points, 4.6 assists, and 2.0 steals, punctuated by a masterful Game 5 performance.
As the NBA’s Official Timekeeper, Tissot owned a premier position throughout the entire postseason, with unparalleled visibility during every defining moment. From every clutch shot and game-changing possession to the championship celebration and Finals MVP presentation, Tissot was front and center alongside the action—reinforcing its place at the heart of the NBA’s biggest stage and the most iconic moments of the 2026 Playoffs.
This was the hero moment of the postseason. Facing a 29-point deficit, the Knicks staged the largest comeback in NBA Finals history before OG Anunoby delivered the iconic game-winner with 1.2 seconds remaining.
Every championship needs a defining hero, and Jalen Brunson delivered. His Knicks Finals-record 45-point masterpiece secured New York’s first NBA Championship in 53 years and earned him Finals MVP honors. Playing through wrist discomfort only added to the legend, making his championship run one of the most memorable storylines of the 2026 NBA Playoffs.
This was the hero moment of the postseason. Facing a 29-point deficit, the Knicks staged the largest comeback in NBA Finals history before OG Anunoby delivered the iconic game-winner with 1.2 seconds remaining.
Every championship needs a defining hero, and Jalen Brunson delivered. His Knicks Finals-record 45-point masterpiece secured New York’s first NBA Championship in 53 years and earned him Finals MVP honors. Playing through wrist discomfort only added to the legend, making his championship run one of the most memorable storylines of the 2026 NBA Playoffs.
As the Official Timekeeper of the NBA, Tissot Courtside Signage was featured in all 29 NBA Playoff games that aired across the ABC and ESPN family of Networks.
Total P18-49 Courtside Signage imps Delivered:
NBA Finals
5 Games
P18-49 imps Delivered:
40,563,000
NBA Conference Finals
1 Game
P18-49 imps Delivered:
2,973,000
NBA Conference Semifinals
3 Games
P18-49 imps Delivered:
6,318,000
NBA Playoffs First Round
4 Games
P18-49 imps Delivered:
6,720,000
3 Games
P18-49 imps Delivered:
8,744,000
3 Games
P18-49 imps Delivered:
6,421,000
10 Games
P18-49 imps Delivered:
13,125,000
