Addressable

Digital

With the 2024-25 NBA season complete, ESPN NBA digital content saw an increase in
+ 0 %

uniques

+ 0 %

minutes

+ 0 %

page views

compared to last season

During the playoffs, ESPN NBA Digital content has seen gains in
+ 0 %

minutes

+ 0 %

page views

+ 0 %

visits

vs. last year

Social

The NBA Finals on ABC nets generated

over

0 M

social interactions

over games 5, 6, and 7 across Facebook, X, and Instagram

Game 7 of the NBA Finals drew

over

0 M

social interactions

nearly

0 M

video views

both were the highest totals of the series.

The game was also the most social telecast across broadcast, cable, and streaming platforms

in total

the 2025 NBA Finals pulled in

0 M

social interactions

0 M

video views

both were the highest totals of the series.

The game was also the most social telecast across broadcast, cable, and streaming platforms

roi

2025 NBA Finals, NBA Advertisers on our Networks Generated High Incremental Search
SER Index vs. Competitive Broadscast/Cable Prime

2025 NBA Finals on ABc

207
NBA playoffs (incl. PLay-In) on TNT/truTV​
150
NBA Playoffs (Excl. Finals) on ABC/ESPN​
146

NBA playoffs (incl. PLay-In) on NBATV​

108
Competitive Primetime Broadcast and Cable
100

roi

2025 NBA Finals, NBA Advertisers on our Networks Generated High Incremental Search
SER Index vs. Competitive Broadscast/Cable Prime

2025 NBA Finals on ABc

207
NBA playoffs (incl. PLay-In) on TNT/truTV​
150
NBA Playoffs (Excl. Finals) on ABC/ESPN​
146

NBA playoffs (incl. PLay-In) on NBATV​

108
Competitive Primetime Broadcast and Cable
100
2025 NBA Finals, NBA Advertisers on Games Generated High Incremental Search
SER Index vs. Competitive Broadscast/Cable Prime

Household items

422

pharma

415

pharma (rx only)

401

beverages (no alcohol)

381

retail

340

restaurants

288

CPG

272

Movies

235

competitive primetime broadcast and cable

100
2025 NBA Finals, NBA Advertisers on Games Generated High Incremental Search
SER Index vs. Competitive Broadscast/Cable Prime

Household items

422

pharma

415

pharma (rx only)

401

beverages (no alcohol)

381

retail

340

restaurants

288

CPG

272

Movies

235

competitive primetime broadcast and cable

100