Linear

NBA Finals Game 7 was the

Highest rated

NBA game in 6 years

NBA Playoffs finished up +10% vs. last year

0 MM

Viewers

The Oklahoma City Thunder’s Game 7 win over the Indiana Pacers clinched the team’s first NBA Finals Championship. The deciding game averaged 16.6 million total viewers (up +36% over the deciding Game 5 last year) and almost 7M P18-49. It ranks as the most-viewed NBA game of the post-COVID era (since G6 in 2019)

+ 0 % YoY

The 2025 NBA Championship Trophy Presentation (8M total viewers) was up +10% YoY

0 M

Viewers

The 2025 NBA playoffs
across ABC/ESPN averaged
6.1M viewers, up +10% from
a year ago, P18-49 came in
2.4 million viewers up +9%
vs. last year

ESPN and ABC aired

9 out of top 10

and

15 of the 20

most-viewed playoff games
this year

+ 0 %

ESPN NBA Playoffs digital content saw increases in page views (+4%) from a year ago

+ 0 %

Ads in ABC NBA Finals games generated +107% more search activity than the average primetime ad